Our History

15 years pastry chef in 2 red rosette establishments, 15 years in food development launching products into all retails from Aldi and Lidl to Waitrose, M&S and Fortnum & Mason, 4 years in event catering.
Following the explosion of great, fresh savoury food in event catering and street food. The fresh sweet area is limited with the majority based on flour and water, with little or no inclusion of the nation’s favourite sweet ingredient – chocolate. With this in mind, our products have been developed to fill this gap. Belgium double chocolate and wild Canadian blueberry are the staple flavours. Muffins are mixed and baked at each event, served so fresh they have a crispy crust. Customers actively wait for the next batch ‘born’ out of the oven. To cater for the early risers we bake croissants, pain au chocolat and danish pastries. All served alongside fresh ground Illy coffee, Yorkshire tea, homemade hot chocolate infused with Madagascan vanilla paste topped with real whipped cream in the warmer months & homemade toasted marshmallow in the cooler months.
New for 2018 are Belgian chocolate brownies garnished with white chocolate, popping candy and honeycomb, commonly known in the staff as chocolate herion, that first taste has customers hooked.

belistore Products

  • Belgian double chocolate and wild Canadian blueberry muffins, gluten free available.
  • All butter croissants, vanilla crowns, cinnamon swirls, pain au chocolate and maple & pecan plait.
  • Belgian chocolate brownie.
  • Savoury croissants.
  • Breakfast, brunch, lunch, afternoon tea, dinner menus written for your event.